An interactive digital wall for Hyatt

01 · Brief

Celebrating hyatt.com

Hyatt celebrated the new hyatt.com with Sapient — one of the biggest CMS-based sites, on Adobe CQ5 — and wanted to share that success with its employees.

The answer: a 120-inch interactive wall telling hyatt.com’s story — visits and bookings worldwide, and how each brand grew — through a few simple hand gestures.

02 · Concept

Gesture, live data, delight

Slide 1 of 3: Reach out — the globe responds

The graphic style is futuristic — Hyatt as a modern, ever-evolving brand. For history, a 1950s pop-art style takes viewers back to the chain’s early years.

03 · Screens

The wall, screen by screen

Live dashboard

The most-booked hotel, bookings by brand for 2013 and 2012, global totals, weekly conversion and bookings by region.

Global view

46 countries, 524 properties, 698,000 bookings and 15 billion revenue — North America broken out, over a timeline back to 1957.

Bookings by brand

Radial charts for 2013, 2012 and 2011, each segment a Hyatt sub-brand — with ‘Add a year’ to compare.

Bookings, blueprint style

2013 against 2012 as fanned wedges per brand — Grand Hyatt 9,850 to Andaz 780.

Conversion rate

Brand chooser, timeline back to 2000, bookings/revenue toggle, and a US map at 64% conversion.

What $5 million looks like

North America’s $5,089,658 translated into a private island, a cruise ship, a beachside villa and 40 Ferraris.

Milestones in pop art

‘Hyatt in 1957’ with founder Jay Pritzker — $2,500 revenue, one property, 250 bookings.

Slide 1 of 7: Live dashboard