Sarthak Batra
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The wall's global view: a dotted world map with Hyatt's totals across 46 countries
Hyatt

Interactive Digital Wall

A 120-inch gesture-controlled wall for Hyatt lobbies, turning the results of the hyatt.com relaunch — bookings, revenue and conversion across 46 countries — into something employees and guests could walk up to and explore.

Role
Product Design Lead
Year
2014
Client
Hyatt Hotels, with Sapient
Industry
Hospitality

Hyatt, a chain of one of the largest luxury hotel brands celebrated and shared success with sapient for the new hyatt.com that were the biggest CMS based websites managed using Adobe CQ5 platform. The idea was to celebrate the same success among the Hyatt employees and highlighting achievements that have happened since the launch of Hyatt.com.

Concept

The digital wall running in a Hyatt lobby, a visitor reaching towards a rotating globe showing check-ins and revenue by region
The same wall after the gesture, flattened into a world map with priced booking pins across every continent
The wall zoomed into North America, showing that region's bookings and revenue
  • Gesture Based Interactionvia Kinect.
  • Live information updates.
  • Visually engaging designand interaction that shouldamaze people.
  • Information rich but repre-sented via infographics.

The solution was to create a 120 inches big interactive digital wall showcasing Hyatt.com success and stories telling major success Hyatt has made like the number of site visits and conversions happenned in bookings all over the world, comparison of an individual hotel brand comparing bookings in time due to easy and engaging website . Interaction that will involve people using hand gestures is used, the idea was to involve people with simple and few interactions.

The hyatt.com live dashboard screen: a world map with the most-booked hotel called out (Grand Hyatt, New Mexico — $630,300,000 revenue, 169,052 bookings), radial charts of online bookings by brand for 2013 and 2012, global totals of 15 billion revenue across 46 countries and 524 properties, online conversion rates by week, and bookings by region
The global view: a dotted world map with the Hyatt wordmark and running totals — 46 countries, 524 properties, 698,000 bookings, 15 billion revenue — with North America selected and broken out into 9 countries, 300 hotels, 128,000 bookings and $9 million revenue, over a timeline reaching back to 1957
Bookings by brands, shown as three radial charts for 2013, 2012 and 2011 — 90,000, 60,000 and 83,000 bookings — each segment a Hyatt sub-brand, with an 'Add a year' control for pulling a fourth year into the comparison

The graphical style is futuristic to show Hyatt as a modern and ever evolving brand who are ahead in hospitality and providing best consumer experience in the changing world.

The conversion rate screen: a brand chooser across the Hyatt sub-brands, a year timeline from 2013 back to 2000, a bookings/revenue toggle, and a United States map split between 64% conversion and the 9,000 visits and 5,480 bookings behind it
The North America story: Earth seen from space beside the region's totals — 41 countries and $5,089,658 total revenue — translated into what that sum is equivalent to, illustrated as a cutaway island holding a private island, a cruise ship, a beachside villa and 40 Ferraris
Bookings by brands again in a blueprint treatment, comparing 2013 and 2012 as fanned wedges labelled per brand: Grand Hyatt 9,850, Hyatt Residence Club 8,210, Park Hyatt 4,522, Hyatt House 3,200, Hyatt 2,800, Hyatt Regency 2,540, Hyatt Place 1,564, Andaz 780
The milestones screen, drawn in 1950s pop-art style: a period street scene captioned 'Hyatt in 1957' with founder Jay Pritzker, total revenue $2,500, one property, 250 bookings, and a dotted timeline running from 1957 through the hyatt.com launch

Visualisation shows Hyatt and the facts like number of properties, total bookings of a
particular time in history. The Pop art style has been chosen by studying the art and cultural movements happenning in 1950s. The idea is to take the viewer in that era to feel and experience Hyatt chain and lifestyle of that time and getting them know achievements and news related to the brand.

THANK YOU

Hyatt Interactive Digital Wall · Product Design Lead · 2014