About me

Human-centric product designer & strategist

15 years of building B2C and B2B applications across e-commerce, Finance, Cloud, ed-tech and Retail.

Experience
15 yrs
Languages
English, Hindi, Punjabi
Download CV
Illustrated portrait of Sarthak Batra, ordered-dithered in violet tones

My expertise

Future-ready digital solutions

Website & web apps

Enterprise-grade cloud products built for real-time processing.

Native app design

Mobile apps with fluid interaction and reliable connectivity.

Brand design

Immersive digital experiences on scalable design frameworks.

Graphic design

Visual systems that communicate trust across every touchpoint.

Have a project in mind?

Reach out to me

Work experience

15 years, hands-on & leading

Newest first · open a role for details

Mar 2026 – PresentForethink.designIndependent Product Design Consultant · Gurugram
  • Designing and building AI-powered apps for clients and personal projects.
  • Built an accounts and inventory management system for Endura Pharmaceuticals with Claude Code, letting the business run accounting and stock without external software.
  • Designing SaaS products: cvdesigner, a job-search tool, and Networker, which helps people find jobs and connect with hiring teams.
May 2026 – Aug 2026IIT DelhiCertification in AI-Led Product Design for Leadership · Remote
  • Studied AI’s role in design work and how to apply AI tools across every stage of the design process.
  • Capstone: a healthcare app that helps caregivers provide care and assistance to patients.
Nov 2025 – Feb 2026Career breakSabbatical · Gurugram
  • Stepped away from design work to focus on health.
Oct 2024 – Sep 2025VISA Inc.Senior Product Designer & Manager · Bangalore
  • Blended human-centred design with generative AI to build end-to-end products for People & Systems (HR, IT support, data analytics, productivity), serving 34,000+ employees across the US, Europe and Asia-Pacific.
  • GenAI HR Assistant: a chatbot that guides employees through HR policy on medical benefits, time off, stock programmes and career progression, choosing the clearest format for each answer, from conversation to charts.
  • AI Administration & App-Building Platform: an admin portal where AI engineers configure conversational logic and build modules for IT support, People, BI and productivity, and where non-technical employees build their own AI apps, spreading AI adoption across the organisation.
Jul 2023 – Feb 2024ELSA Corp.Contract Staff Product Designer · USA, Remote
  • Designed end-to-end experiences that create a natural, human-like connection between people and AI, from basic communication to corporate communication, negotiation, persuasion and perception building.
  • Moved ELSA from a mainly B2C product to scalable B2B offerings for schools and businesses, covering writing, speaking, reading and listening through GenAI, with better accessibility, usability and appeal.
  • Took the GenAI English-learning experience to Vietnam, Japan, Indonesia and South America, adapting it to each market’s culture, language and learning context.
Dec 2020 – Nov 2022SugarBox Networks (Margo Networks)Director of Product Design · Bangalore + Remote
  • SugarBox built a hyperlocal CDN that delivers digital content where connectivity is low or absent: trains, metros, airlines, remote villages and public WiFi. Led consumer experience strategy across onboarding, content discovery and scalable journeys.
  • Redesigned onboarding, growing monthly active users from 1,600 to 100K+ (over 6,250%) in about 18 months.
  • Directed UX strategy and flows for the app and PWA, an in-flight entertainment, e-commerce and food-delivery platform that helped win a key airline partnership.
  • Designed consumption journeys for very different settings, from trains and villages to malls and connected homes.
  • Built and led a 6-person UX team of product designers, researchers and interaction designers, and set up collaborative practices and a stronger design culture.
Oct 2018 – Nov 2020Livspace Home InteriorsProduct Design Lead · Bangalore
  • Built scalable interior-design products that standardise designer workflows: project management, customer relations, 3D modelling & rendering, data management, and catalogue & order management.
  • Led and mentored a team of 10 product designers through complex business problems while holding quality, process and speed.
Jan 2018 – Oct 2018Walmart LabsUser Experience Architect · Bangalore
  • Designed for Sam’s Club, a membership retail chain and e-commerce platform in Mexico, across responsive web, iOS and Android, including the Scan & Go self-checkout.
  • Owned user research, competitive analysis, product-strategy input, concepts, high-fidelity design and usability testing, and led the design side of projects.
Jan 2015 – Oct 2017Endurance International GroupProduct Design Lead · Bangalore
  • Defined UX strategy, ran user research and delivered design for DevCloud, a cloud-hosting platform for small and medium businesses covering network security, firewalls and server configuration.
  • Designed Rampspot, a digital-marketing and content-recommendation platform that helps businesses grow their brand, run campaigns, acquire users and generate revenue.
Oct 2014 – Nov 2015Flipkart IndiaUX/UI Designer · Bangalore
  • Improved product discovery in the Flipkart consumer app and introduced the marketplace, buying and checkout experiences, from research and user interviews through flows and visual design.
May 2013 – Sep 2014Publicis SapientVisual Designer · Bangalore
  • Worked with UX designers and the creative director on customer-centric visual design for Kellogg’s, Hyatt, TD Bank, First Niagara Bank, Abbott Healthcare and Chrysler.
  • Earned a Certification of Excellence (2014) for Abbott’s website design.
Sep 2012 – Feb 2013MediashalaUser Experience Designer Intern · Bangalore
  • UX/UI for Honeywell: enterprise apps for oil rigs and plants, and a Windows 8 desktop project-management app for product managers.
  • Delivered research, information architecture, wireframes, visual design and a style guide.

Worked in

  • Publicis Sapient
  • Flipkart
  • Endurance International Group
  • Walmart
  • Livspace
  • SugarBox
  • ELSA
  • Visa

Toolkit

Skills & software

Skills

User experience strategyUser researchUser experienceUser interfaceDesign quality & delivery managementDesignOps managementInteraction designDesign systems & managementUser acceptance testing

Software

FigmaClaudeMaterial UITailwind CSSBootstrapGeminiChatGPTNotebookLMMazeMiroUX PilotUserTestingHotjarGoogle AnalyticsGitHubVercel

Education, certificates and interests

Education

2010 – 2013Post Graduate in Graphic DesignMAEER MIT Institute of Design
2006 – 2010BFA in Applied ArtsAmity University

Certificates

2026 · IIT DelhiProduct Design with AI for Leadership
2019 · MicrosoftHuman-Centred Design, taught by Rajib Ghosh
2013 · UX Design EdgeUX Design Essentials for Mobile, by Everett McKay
2008 · Arena MultimediaDiploma in Adobe Photoshop & Illustrator

Off the clock

Listening to musicTravelGuitarDesigningMotorbikingVideo gamesSingingAdventure sportsSci-fi moviesCurating artWatching memes

Contact

Let’s get in touch

Open to design leadership roles, consulting engagements and collaborations on AI-first products.

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