About Me

I co-founded Endura Healthcare with my father, bringing together decades of experience in pharmaceutical and surgical distribution with a modern, technology-first approach. Our vision was to transform a traditional distribution business by combining strong business fundamentals with AI-powered supply chain solutions, digital operations, and data-driven decision-making.

At Endura Healthcare, we strive to redefine pharmaceutical and surgical distribution through intelligent, AI-enabled systems. Our goal is to ensure that essential medicines and surgical supplies are always within reach, empowering retailers, healthcare providers, and communities with dependable access to critical healthcare products.

By blending traditional industry expertise with modern technology, operational excellence, and a deep sense of responsibility, we aim to build a smarter, more resilient healthcare distribution network for India.

VISA gave me the opportunity to combine my expertise in Human-Centred Design with my focus on creating Generative AI experiences. I strategised and designed end-to-end products across People & Systems, spanning HR, IT Support, Data Analytics, and Productivity. I also served VISA users across geographies, designing solutions with a global, scalable perspective.

Key wins:

• GenAI HR Assistant: Designed a GenAI chatbot that helps employees navigate HR policies and information, including medical benefits, time off, stock programs, and career progression. The assistant intelligently understands context and chooses the most effective way to present information—from conversational responses to visualisations such as pie and 2D graphs.
• AI Administration & App-Building Platform: Designed an administrator portal enabling AI engineers to configure conversational logic and build AI modules for IT Support, People, Business Intelligence, Productivity, Planners, and more. It also empowered non-technical employees to create AI applications by connecting their content to pre-configured, easy-to-understand capabilities—streamlining AI adoption and enabling innovation across the organisation.

At SugarBox, we built a Hyperlocal CDN enabling users to access digital content in low/no-connectivity environments across trains, metros, airlines, remote villages, and public WiFi networks. As Design Head, I led the consumer experience strategy, focusing on onboarding, content discovery, and scalable journeys across diverse environments.

Key achievements:

• Scaled user adoption: Redesigned SugarBox's onboarding journey, growing monthly active users from 1,600 to 100K+ — over 6,250% growth — within 1.5 years.
• Airline experience: Directed UX strategy and user flows for SugarBox's App and PWA as an in-flight entertainment, e-commerce, and food-delivery platform, contributing to winning a key airline partnership.
• Multi-context experiences: Designed consumption journeys tailored to fundamentally different environments—from trains and remote villages to shopping malls and connected homes.
• Built the design organisation: Built and led a 6-member UX team spanning product designers, researchers, and interaction designers, establishing collaborative design practices and strengthening the team's design culture and capabilities.

My role at Walmart Labs was to deliver design solutions for Sam's Club, a membership-based retail chain and ecommerce platform in Mexico. I was responsible to design for all platforms including responsive web, iOS and Android. My responsibilities included user research, competitive analysis, contributing to product strategy, delivering concepts and high fidelity designs, conducting usability testing, and leading projects on the design front.

The role was to understand and work on projects of the Flipkart consumer app to build India's first leading ecommerce brand solving problems of product discovery, introduce marketplace, buying and checkout experiences etc. Myself with the team were responsible to come up with design solutions by research, user interviews, create flows and visual designs to give value to users and the business.

Worked on UX/UI projects for the client Honeywell, major deliverables included work on enterprise applications built for Oil rigs and plants, a project management application for product managers of Honeywell (Windows 8 Desktop App). Key design deliverables were to conduct research, build information architecture, wireframes and visual design & style guide.