Case study · healthmonk · Health & Fitness · 2016
Experience engaging activities near you
healthmonk lets people book single sessions of gym, yoga, dance, Zumba or sport at partner centres near them — from ₹99, with no hefty membership to abandon.
01 · The product
An app, a site and a community
02 · Vision
Reimagine what being healthy means
Let’s reimagine the way people see being healthy, and give them a way to reach — and keep — better standards of health.
The story
It started in a Bangalore restaurant, when a friend and I admitted our unhealthy lifestyles — junk food, no workouts, and gym and yoga memberships we’d stopped using. We decided to solve it, not just for ourselves.
Countless nights of ideas brought like-minded people on board, and the healthmonk team was formed.
One principle keeps us running: be bold and take calculated risks. Research, decide on evidence; when in doubt, build a hypothesis, launch, test and reiterate.
03 · Research
Who we were designing for
Interviews, surveys, a market study and competitive analysis across IT professionals, homemakers, millennials and fitness enthusiasts helped us choose a target segment that made business sense.
“I seek fun and variety at affordable prices!”
Rahul loves to look good and stay fit, but his pocket money isn’t growing. Twice a week is enough for him — the rest of a membership feels wasted.
Need
People pay monthly or yearly gym fees, stop showing up, and stop buying memberships.
Interest
Fun beats painful exercise — yoga, dance, Zumba and swimming were favourites.
Trigger
People start to look good or hit a goal, like a wedding — and stop when motivation runs out.
Perception
Health information is everywhere online; most want decent fitness at the least cost of time and money.
04 · Problem statement
Health shouldn’t feel like a compromise
Going to the gym, eating healthy, skipping that burger — all of it feels like a compromise. We had to change that perception, with solutions simple enough to fit daily life.
Book a session, not a membership
Gym, Zumba, dance, yoga and kickboxing at partner centres — plus swimming, table tennis and badminton at partner academies.
Hourly slots or weekly passes
Pre-book by the hour, from just ₹99 a session.
A community that motivates
healthmonk.org and a Facebook page build awareness and nudge people to act.
05 · Flow
The Android app, screen by screen
Simple and friendly: the design stays out of the way so users finish their task, hidden yet intuitive.
06 · Key features
Onboarding, booking, payments
Onboarding
Fast enough that it never feels tedious — the Skip button got negligible taps.
07 · Brand experience
Bold, energetic and fun
Strong fonts, the power of purple and a unique illustration style make healthmonk’s visual language.
Typography
- Brandon Grotesque — display
- Roboto Regular — text
Colour
Purple leads, with lime accents and white.
Thank you
healthmonk fitness booking app · Product Design Head · 2016