Sarthak Batra
About Me
Go to Top
Menu
The redesigned SugarBox Networks site on a desktop monitor and a phone, open on the homepage hero
SugarBoxNetworks

Website Redesign

Designed a responsive website for SugarBox Networks to market the New Brand, conveying qualities like High Technology, Futuristic & and consumer-centric, and its product offerings, explaining the workings behind its complex technology.

Role

Head of Design

Year

2022

Industry

Hyperlocal CDN

Homepage hero on a near-black field: the sugarbox wordmark and a hamburger menu, the headline “SugarBox is building the backbone for the Internet of the future”, and a note that CDNs have been the internet's backbone for two decades but cannot cope with today's bandwidth and latency demand. Below it an isometric illustration wires a stack of servers to a cloud, a set of nodes and people at a laptop and a screen.“What do we do?” — SugarBox embeds Edges deep within Service Provider and User Networks. A chart plots four generations of CDN against latency and proximity to users: 1st Gen in 1995 at 100ms and 1 Tbps, 2nd Gen in 2010 at peering points, 3rd Gen in 2018 embedded within networks, and 4th Gen in 2021 embedded in user LANs at 1ms and virtually unlimited capacity. Two cards below compare the SugarBox Edge Cloud with the Hyperlocal Edge Cloud.“How do we do?” — “The Proof is in the Pudding. And it’s already in play!”, on the digital services and network operators already running on the platform. A Rural / Avionics / Metro tab switcher sits above a carousel whose open card, “SugarBox in Metros and Trains”, shows an isometric metro station.Site footer on deep purple: the sugarbox wordmark, contact details, the Mumbai and Bangalore office addresses, social links, and a bottom bar with Terms & Conditions and Privacy Policy.
Page hero: “Introducing the Internet of the Future – Of Connected Devices, People & Things!”, on how AR, VR, immersive gaming, 4K video, smart mobility and Industry 4.0 will strain network efficiency. A bar chart of monthly data consumption in exabytes rises from 0.03 in 2015 to 1.58 in 2018, 9.85 in 2021 and 22.50 by 2025 — a 700x line drawn across it.“Market scenario” — “Current Economics don’t add up for over 70% subscribers”, on India's combination of the world's highest spectrum costs and lowest data rates. Three cards: strained unit economics, a business model that only works in dense high-ARPU areas, and the mismatch between who must connect the next billion and who benefits from it.“The solution” — “The Edge is at the forefront in powering Networks of the Future”. An architecture diagram runs digital services through cloud management and APIs into the SugarBox Edge Cloud — core DCs branching to distributed DCs and MSCs — and then out to a row of hyperlocal edges at user points of presence: offices, hospitals, transport hubs and rural sites.“Redefine the ecosystem” — “Reimagining the Business Model for the Internet Ecosystem”. A flow diagram shows digital services paying SugarBox, SugarBox sharing revenue with the network, and SugarBox reaching users the networks cannot, so that both sides earn from user consumption.“Driving impact” — “Benefits for Networks from the SugarBox Edge Cloud Platform”, in six points: offloading coverage and capacity to third parties, caching at the last mile, reducing peering, better QoS, first-party edge use cases, and new revenue.The same site footer: sugarbox wordmark, contact details, the Mumbai and Bangalore addresses, social links, and the Terms & Conditions and Privacy Policy bar.
The same design at phone width, on three screens: the homepage hero with its isometric illustration, the “Internet of the Future” page with its data-consumption chart reflowed to one column, and a jobs board showing 1–10 of 100 results with cards for Node JS Developer roles in Mumbai.

THANK YOU

SugarBox Networks Marketing Website · Head of Design · 2022