A Modern Furniture App
for the Urban Customer
A self initiated project to build an android app for the urban user for their furniture needs. The focus was to create an app with an in-depth category experience from browsing, selection, experiencing and purchase.
Guiding Principles
Simple and intuitiveness
Engaging and real-like
Rich and immersive
Contextual
Category Navigation
Category navigation designed for easy discovery of furniture products
Users are navigated to the products in 2 ways 1. Users who are looking for specific products 2. Users who wish to furnish their entire house
Ideaboards
Collection of curated collection of furnitures that make an entire look of a room that lets users buy according to their taste and decision making
Interactive Product bried tags tell the most important information without going to product page
Ideaboards can be saved for later viewing so that users can return back anytime and buy their favorite products
Furnish a Flat
Furniture Ideaboards are shown according to the rooms user chooses to furnish so that we show only the relevant products as per user needs.
The collections are intend to present the wholistic experience of individual rooms to encourage users to furnish their entire space.
Due to the wide selection, users can mix and match according to their style and often will buy across all category.
Augmented Reality
Through revolutionary means of Augmented reality and High Rendering 3D tchnologies, users can experience the selected products in their actual living space. This is as REAL as it can get.
Experience It Here
Design Process
BRAINSTORM
RESEARCH
CONCEPT
SKETCH
CREATE
REVISE
DELIVER
Research Insights
User Need
Painpoints & Purchase Barriers
•Quality, Durability
• Modular/Compact/Modern/ Portable/
Easy assembling
• Should fit in my room/house space
• Repair and Warranty services
• Special needs for babies/ differently abled
• Delivery experience, free /chargeable delivery
• Delivery time schedule
• No clear instruction on maintenance n care
• Tedious Exchange
• Transit Insurance
User Preference & Delight
• Same color/theme furniture,
• Should go with user’s house theme
• Should match to user’s taste and personality
• Extended Warranty
• Expert opinion/ Social Proofing
• Seller trust/ trust seal
Wireframes
FLOW 1
FLOW 2
FLOW 3
FLOW 4
Visual Design Rational
UI Guidelines
Followed Android L guidelines to define UI elements and interactions
Color Palette
Used “Orange, Grey, Black, White” to create a warm and personal app experience Used Blue for Drawer and Flipkart wallet to conceive Flipkart Branding Layout pattern Dynamic grid layout Interactive banner in form of “Ideaboards” Realistic iconography
Layout pattern
Dynamic grid layout Interactive banner in form of “Ideaboards” Realistic iconography
UI Elements
THANK YOU