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Case studyLivspace furniture e-commerce
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Case study · Livspace · Interior Design Services · 2018

Livspace

A modern furniture app for the urban customer

A self-initiated Android app for urban furniture needs — an in-depth category experience from browsing and choosing, to seeing a piece in your own room and buying it.

Role
Product Design Lead
Year
2018
Industry
Interior Design Services
Platform
Android
A phone showing the Modern Bright Dining ideaboard

01 · Approach

Guiding principles

Simple and intuitive

Engaging and real-like

Rich and immersive

Contextual

Design process

  1. 01Brainstorm
  2. 02Research
  3. 03Concept
  4. 04Sketch
  5. 05Create
  6. 06Revise
  7. 07Deliver

02 · Research

What urban buyers need

User needs

  • Quality and durability
  • Modular, compact, portable, easy to assemble
  • Fits my room and house
  • Repair and warranty
  • Special needs for babies and the differently abled

Pain points & barriers

  • Free or paid delivery
  • Delivery schedules
  • No care instructions
  • Tedious exchange
  • Transit insurance

Preference & delight

  • Matching colour and theme
  • Fits the house’s style
  • Matches taste and personality
  • Extended warranty
  • Expert opinion and social proof
  • Seller trust seals

03 · Wireframes

Four flows, wireframed

Flow 1 and 2 wireframes: ideaboard to product sheet, category to sofa listing
Flows 1 & 2 — an ideaboard to a product sheet, and the category route into a sofa listing.
Flow 3 and 4 wireframes: wishlists and furnish a 2BHK
Flows 3 & 4 — saved wishlists and collections, and ‘furnish a 2BHK’ from room picker to cart.

04 · Product

The four product chapters

01

Category navigation

Two ways in: users looking for a specific product, and users who want to furnish the whole house.

Slide 1 of 4: Category navigation

E-commerce app for furniture — walkthroughPlay the video

05 · Visual design

Visual design rationale

UI guidelines

Android L guidelines for UI elements and interactions.

Colour palette

Orange, grey, black and white for warmth; blue for the drawer and wallet, carrying Flipkart branding.

Layout pattern

A dynamic grid, ideaboards as interactive banners, realistic iconography.

Style guide: icons, CTA colour f05a28, components and type ramp
The style guide — icon set, CTA colour #f05a28, components and the type ramp.
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Livspace furniture e-commerce · Product Design Lead · 2018

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