Case study · Livspace · Interior design SaaS · 2020

Canvas UX/UI redesign for Livspace

Improving the capabilities and usability of Canvas — the app 2,000 Livspace interior designers use to run every project, from the first lead to final handover.

Role: Product Design Lead
Year: 2020
Industry: Interior Design Services
Users: 2,000 interior designers
Platform: Web app

Canvas Workspace: the Active leads table

01 · Context

What is Canvas?

A digital tool with one purpose: to streamline an interior designer’s workflow, so they can:

Manage projects, tasks and timeline
Pitch for projects
Share designs and get feedback
Co-ordinate with team members
Collect payments
Hand over final designs for execution

Canvas sits between the interior designer and the home owner, exchanging colours, designs, time & quote, brief, feedback and payments

02 · Business case

Growth brought new problems

2,000

interior designers across India

4–8

projects per designer, every month

Problems

The process isn’t followed consistently, despite training and documentation.
Canvas is open-ended and doesn’t guide the experience.
It doesn’t cover many key use cases.
Usability issues make designers’ work harder.

Business impact

Directly on sales
Time to project delivery
Brand image in the customer’s mind
Word-of-mouth publicity

03 · Goals

Four goals for the redesign

Make Canvas a guided experience

Enforce process for standardised practices

Fix usability issues for productivity

Make it scalable, to become a SaaS

04 · Research

A designer’s workflow

01Client contacts us
Interest expressed
02Assign lead
Who’ll work on it?
03Intro call
Basic requirements
04Briefing
Detailed scope
05Pitch
Build pitch; collect 10%
06Site measurement
Experts measure the site
07Design
Iterate to closure; collect 50%
08Place order
Sent for manufacturing
09Shipping
To the client’s location
10Execution
Installed on site
11Final payment
The rest is collected

Mapping task flows in the old Canvas app

Old Canvas sales task flow from lead created to 10% payment collection

A study with designers mapped every step of each stage against how Canvas supported it — every branch between a lead landing and the 10% booking payment, including the seven objections sales conversations stall on.