Case study · Ed-tech · B2B · 2023

ELSA for Business

Spoken English, rebuilt for the people who learn it at work.

ELSA SpeakStaff product designerMobile · admin webGen AI

Design in motion

A role-play, live.

ROLE-PLAY IN PROGRESSPractise the call before the call.Brief, objectives, conversation and feedback in one flow.

Before / after

From a library to a path.

Old generic lesson library
BEFORESame lessons for everyone
Modules built for a healthcare customer-service rep
AFTERA course for your job

Three solutions

Where the design does the work.

Assessment test as a video callPronunciation exercisePersonalised curriculum
01 · LEARNERSFind the level, then the path.An assessment sets a curriculum for each person.
Admin curriculum page with recommended coursesAdd your own curriculum form
02 · ADMINSA course from a job description.AI recommends lessons, or writes new ones from your curriculum.
Scenario introAI role-play chatPost-conversation assessment
03 · ROLE-PLAYRehearse the real conversation.Voice role-play with scores for pronunciation, vocabulary and grammar.

The screens

The learner’s journey.

Pick a screen.

Native language
01 / 12Native languagePick a language to learn from.

Under the hood

Evidence before pixels.

Deal data by industry, 2022–2023
01Deal data
Core and premium enterprise offerings
02Proposition
Key sectors by region
03Markets
Praktisha, call-centre agentTrung, software engineerShanti, L&D specialistTram, director of HR
04Personas

For the admin

Describe it. ELSA builds it.

The enterprise dashboard, from brief to assignment.

Curriculum brief with subjects selected
01Describe
ELSA AI generating the curriculum
02Generate
Assign the curriculum to learners
03Assign

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