Case study · In-flight entertainment & shopping · 2022
AirAsia AIRFLIX
A cinema, a shop and a kitchen, at 35,000 feet with no internet.
The brief
Seven services, one seat.
SugarBox’s network, white-labelled for AirAsia flights, from boarding to deboarding.
WATCHMovies & TVMovies and TV shows from our content partner, Zee5.
SHOPD2C brandsMan Matters, Bolt and Mulmul, end to end.
ORDEROn-board foodFrom AirAsia’s on-board food catalogue.
PAYFour waysTata Neu coins, Amazon Pay, Simpl, or Pay to Crew.
The problem
Built for no internet. Needing it everywhere.
Every step of the old journey quietly depended on a connection.
Two solutions
Where the design does the work.
01 · CONNECT & DISCOVERJoin, then land on the good stuff.A captive portal gets you connected; the homepage puts food, movies and shopping in reach.
02 · ORDERFrom craving to cart.Browse the menu, open an item, add it, then add seat details.
The screens
Six finals.
Pick a screen.
01 / 06Captive portalYou are successfully connected.
Under the hood
Flows before pixels.
Try it
Prototype, then live.
The clickable flow, and the review video.
AIRFLIX · PROTOTYPEOpen the prototype